Versatile content strategist and entrepreneur with 10+ years of experience spanning freelance writing, digital marketing, and brand development across multiple industries. Originally from the US, now located in Portugal.
Topics of choice: music tourism, moving abroad, all things Portugal, music festivals, fandoms and community, adventure travel, LGBTQIA+, personal reinvention, tourism's impact on ecology
Typical verticals: lifestyle, op-ed, essay, guides
Freelance Writer, Owner
Creative Copy Solutions LLC
Jan 2020 – Present
- Built comprehensive content strategy solutions for innovative small business owners to drive organic growth through digital presence optimization
- Delivered SEO blog writing, website content, email campaigns, social media management, and LinkedIn newsletters for diverse client portfolio
- Developed internal training programs and tutorial content to enhance client team capabilities
- Implemented Answer Engine Optimization strategy and execution to improve search visibility
Creative Director, Founder
Roam Away From Home LLC
Feb 2017 – Present
- Created SEO content and developed strategic business partnerships to deliver travel and live music guides to growing follower base
- Managed editorial calendar ensuring consistent project delivery and schedule adherence across multiple content channels
- Negotiated strategic partnerships to develop mutually beneficial marketing campaigns with industry partners
- Developed data-driven B2C marketing campaigns using social media platforms and Mailchimp automation
- Measured and improved website performance using Google Analytics, GoDaddy Pro, and MonsterInsights tracking tools
Legal Writer and Social Media Consultant
Practus, LLP
Oct 2021 – Present
- Collaborated with marketing team to deliver engaging legal blogs and social media content highlighting firm innovation and team culture
- Pitched media outlets for third-party coverage, boosting online authority and expanding reach for legal services firm
- Developed content strategies that positioned firm leadership as thought leaders in legal industry
Lead Designer, Founder
Live Music Threads, United States
Apr 2023 – Present
- Founded online merchandise shop creating music-inspired designs for Phish, Taylor Swift, and Grateful Dead communities
- Led all product design, selection, and pricing strategies while managing SEO and social media presence
- Coordinated event promotion and pop-up shop logistics while managing advertisement budget allocation
- Executed influencer outreach campaigns and PR pitches to grow online presence and brand awareness
Head of Content
Oats Overnight
May 2020 – Aug 2020
- Integrated branding, content, and marketing strategies to optimize customer experience while educating potential customers on product benefits
- Developed comprehensive company brand voice and created company-wide guidance on customer messaging consistency
- Collaborated with agencies and developers to create comprehensive content solutions across social media, web, and email campaigns
- Ideated new marketing campaigns and initiatives to drive customer acquisition and retention
Senior Content Manager and Editor
Lux, Phoenix, Arizona Area
May 2017 – May 2020
- Created and edited on-brand content across digital platforms, focusing on UX optimization and client needs in mobile apps, websites, blogs, and webinars
- Integrated innovative technology into team management processes to facilitate effective collaboration across international offices
- Coordinated cross-functional projects between app developers, marketing teams, design teams, copywriters, and C-suite leadership
- Launched online training programs in partnership with developers and design teams while maintaining comprehensive project documentation
Associate Attorney
Charles F. Myers, PA, Phoenix, Arizona Area
Sep 2016 – May 2017
- Managed diverse client caseload while researching and implementing new client acquisition strategies for estate planning firm
- Developed personalized estate plans based on clients' financial and personal objectives, considering tax and charitable implications
- Created business succession plans for clients with various entity interests including partnerships, LLCs, and corporations
- Coordinated with clients' financial teams and accountants to create comprehensive estate planning solutions
Content & Marketing
SEO Writing
Content Strategy
Social Media Management
Email Marketing
Brand Development
Copywriting
Analytics & Tools
Google Analytics
GoDaddy Pro
MonsterInsights
Mailchimp
WordPress
QuickBooks
Leadership & Collaboration
Team Leadership
Cross-functional Collaboration
Project Management
Client Relations
Languages
English (Native)
Spanish (Professional)
Portuguese (Elementary)
Juris Doctor (J.D.)
SMU Dedman School of Law
2016
Doctor of Law (J.D.)
ASU Sandra Day O'Connor College of Law
2016
BS, Biology - Biomedical Sciences
University of Arizona
2012
- Social Media - Shaw Academy (2015)
Online merchandise shop creating music-inspired designs for live music communities
Content platform providing full-time RVing tips and international living guidance
Eyes of the Algarve
Grassroots Grateful Dead-inspired Music Festival in Lagos, Portugal